TVDC Framing Library

Framing may be the most important tool for the progressive movement



How Progressives and Democrats Can Win

Part 1  Part 2

a video by George Lakoff


Several articles by George Lakoff


The Frame Around Arnold by George Lakoff on the Alternet


Making conservatives more progressive...for dummies by Ellis Goldberg

3.5 MB PDF Acrobat version    836KB PPT PowerPoint version  for those interested in using framing to persuade conservatives. 


Rockridge published The Framing of Immigration by George Lakoff and Sam Ferguson, an analysis of the framing used by progressives and conservatives in discussing immigration.  The DailyKos leaked a memo by Frank Luntz, the Republican messaging strategist, advising Republicans how to talk about immigration. If you want to compare what Rockridge does with what Luntz does, this is your chance.


The Republican Game Plan for 2006:  The Daily KOS obtained two PDF files -- scans of a 160-page briefing book by Frank Luntz on the lessons learned from 2004 as the GOP seeks to extend its winning streak in 2006.  It's a virtual smorgasbord for fans of language framing, and a great "preview of coming attractions".
1 of 2, 2 of 2.  They are 5MB each.


The Foreign Language of Choice  By George Lakoff, June 2, 2005 on the Alternet
Winning the debate over unwanted pregnancies requires Democrats to embrace four powerfully moral ideas -- and none of them have to do with 'choice.'


Bush Is Not Incompetent
by The Rockridge Institute: George Lakoff, Marc Ettlinger and Sam Ferguson- June 26 2006
Progressives have fallen into a trap. Emboldened by President Bush’s plummeting approval ratings, progressives increasingly point to Bush’s “failures” and label him and his administration as incompetent. Self-satisfying as this criticism may be, it misses the bigger point. Bush’s disasters — Katrina, the Iraq War, the budget deficit — are not so much a testament to his incompetence or a failure of execution. Rather, they are the natural, even inevitable result of his conservative governing philosophy. It is conservatism itself, carried out according to plan, that is at fault.


What's in a name? Everything.  How Progressives Can Start Winning Again By Renaming Their Opponents and Reframing The Debate by David Michael Green in .


Two articles by Charley Reese: Don't Be Spun By The Spin, is about how Bush continues to weaken our country and cause alienation rather than allies among other nations.  "200% of Nothing" talks about the social security scam.



Managing the Message  The Mechanics of (Political) Marketing Mark R. Culpepper May 26, 2005 presentation as given to the PDF.