Framing may be the most important
tool for the progressive movement
Progressives and Democrats Can Win
video by George Lakoff
Several articles by George Lakoff
The Frame Around Arnold by George Lakoff on the
Making conservatives more progressive...for dummies
by Ellis Goldberg
3.5 MB PDF Acrobat version
836KB PPT PowerPoint version for those interested in using
framing to persuade conservatives.
The Framing of Immigration
by George Lakoff and Sam Ferguson, an analysis of the framing used by
progressives and conservatives in discussing immigration. The
memo by Frank
the Republican messaging strategist, advising Republicans how to talk
about immigration. If you want to compare what Rockridge does with
what Luntz does, this is your chance.
The Republican Game Plan for 2006:
KOS obtained two PDF files -- scans of a 160-page briefing book by
Frank Luntz on the lessons learned from 2004 as the GOP seeks to
extend its winning streak in 2006. It's a virtual smorgasbord
for fans of language framing, and a great "preview of coming
1 of 2,
2 of 2. They are 5MB
Foreign Language of Choice By George Lakoff, June 2, 2005
Winning the debate over unwanted pregnancies requires Democrats to
embrace four powerfully moral ideas -- and none of them have to do
Bush Is Not Incompetent
by The Rockridge Institute: George Lakoff, Marc Ettlinger and Sam
Ferguson- June 26 2006
Progressives have fallen into a trap. Emboldened by President Bush’s
plummeting approval ratings, progressives increasingly point to Bush’s
“failures” and label him and his administration as incompetent.
Self-satisfying as this criticism may be, it misses the bigger point.
Bush’s disasters — Katrina, the Iraq War, the budget deficit — are not
so much a testament to his incompetence or a failure of execution.
Rather, they are the natural, even inevitable result of his
conservative governing philosophy. It is conservatism itself, carried
out according to plan, that is at fault.
What's in a
name? Everything. How
Progressives Can Start Winning Again By Renaming Their Opponents and
Reframing The Debate by David Michael Green in
Two articles by Charley Reese:
Don't Be Spun
By The Spin, is about how Bush continues to weaken our country and
cause alienation rather than allies among other nations.
"200% of Nothing" talks
about the social security scam.
Managing the Message
The Mechanics of (Political) Marketing Mark R. Culpepper May 26, 2005
presentation as given to the PDF.